Who has not heard of Swarovski? We all know its beautiful and fine creations, the most sublime expression of beauty turned into jewel.
This successful firm was founded in 1895 in Austria by Daniel Swartz who later changed the surname to Swarovski. This company is dedicated to the design, creation and marketing of beautiful products that carry the crystal as protagonist: accessories, decorative pieces, figures, fashion jewelry full of brilliance that delight us the sight for 122 years.
Daniel Swarovski created an almost perfect machine to cut glass, a trade that ran from small to veins, seeing his father do it, he improved the technique he learned and by 1913 was producing his own crystal.
Inminent Success Worldwide
At the moment Swarovski is a successful firm with an international presence, has its own boutiques, ecommerce and with retail partners that distribute it.
The Swarovski pieces are made to the highest standards of quality craftsmanship in an impeccable way.
The creativity and success of the firm is tested quarterly quarterly as they launch new collections that include: classic pieces, fashion jewelry, glamorous and modern party bags, everything for everyone.
Its involvement in the fashion industry has been a successful source, as its collaborations in this area began with couture firms: Channel, Yves Saint Laurent y Christian Dior.
Swarovski also innovated in favor of the textile industry, in the 30s it patented a ribbon of crystals that allowed the dressmakers to include it in their fabrics in less time, thus creating divine designs. Currently these beautiful crystals are still used in companies such as Prada, Dolce & Gabbana, Lavin and Oscar De La Renta, who adorn their collections with the characteristic brilliance of the brand’s protagonists.
Swarovski present in Cinema and Theater
Swarovski has also starred in film, music and theater. The film debut was made by the hand of Marlene Dietrich in the movie “The Blond Venus”. Another emblematic moment of the brand was lived with Marilyn Monroe who wore Swarovski jewelry accessories in the movie “Gentlemen prefer Blondes”. Audrey Hepburn also took off with a beautiful Swarovski crystal tiara in”Breakfast with Diamonds”.
Rihanna shone at the CFDA Awards with a beautiful Adam Selman dress as a second skin covered with Swarovski crystals. In 2015 the brand participated in the Disney Classic film Cinderella with the creation of the mythical crystal shoe, for this beautiful piece used 1.7 million crystals.
The Swarovski jewelry line was launched in the 80’s and at the same time opened its first boutique. For the year 2007 was inaugurated Swarovski Atelier a line of luxury accessories that dazzles all with its original pieces with a unique brilliance.
This world-renowned luxury brand is a product of the innovation, creativity and knowledge of its founder. “A diamond for all” that was the vision of Daniel Swarovski and his phrase has become a reality thanks to the beautiful pieces full of brilliance that the signature creates to dazzle and fall in love every day.