Who didn´t already heard something about the brand Swarovski? We all know that they have beautiful products.
It is the most sublime expression of beauty converted into jewelry.
In 1895 Daniel Schwartz founded the company successfully in Austria. He later changed the last name into Swarovski. The brand is working for the design, the creation and the commercial of beautiful products, through handling the crystal like a protagonist: accessorises, decoration, figures and fashion jewelry full of brightness, which enlighten us our view for now over 122 years.
Daniel Swarovski created a machine, which is almost perfect for cutting crystal. Since he was a child the passion has been in his veins as he always saw his father doing it. He then improved the method of his father and by 1913 he started to produce his own crystal.
Imminent success at a global level
Nowadays Swarovski is a brand which is doing very well and successfully concerning international presence trough its own boutiques, e-commerce and retail partners.
The products of Swarovski are made with the best quality standards regarding hand made products, which are impeccable.
Every quarter, the creativity and the success of the company is being tested by publishing new collections, which include classical products, up to date jewellery, glamorous and modern bags; almost everything.
The company’s presence in the fashion industry has reached one of the most mayor successes as they have started working with collaborations with haute couture companies such as with Channel, Yves Saint Laurent and Christian Dior.
In addition, Swarovski has innovated the textile industry. In the last 30 years the company patented a tape of crystals, which allowed the designer to include it in their fabrics with less time needed to create divine dreams. Currently these beautiful crystals are used for companies such as for Prada, Dolce&Gabbana, Lavin, Oscar De La Renta, which add to their collections beautiful and brilliant characteristics of the protagonists Swarovski.
Swarovski is present in the cinema and the theatre
Swarovski is also the protagonist in the cinema, in the music scene as well as in the theatre. Marlene Dietrich did the start of being present in the cinema by the movie “La venus rubia”. Another remarkable scene was with Marilyn Monroe who was wearing accessorises of Swarovski jewellery in the movie “Los caballeros las prefieren rubias”. Besides Audrey Hepburn was wearing a beautiful crystal diadem of Swarovski in the movie “Desayuno con diamantes”.
Furthermore Rihanna was wearing a beautiful dress of Adam Selman during “Los premios CFDA” which looked like her second skin covered with crystals of Swarovski. In 2015 the brand took part in the movie “Clásica de Disney la Cenicienta” through the creation of the mythical shoes out of crystal for which 1.7 million of crystals were needed.
The segment of the costume jewellery of Swarovski had its launch in the 80´s and at the same time they opened their first boutique. In the year 2007 they opened a Swarovski atelier with luxury accessorises which dazzle everyone through the original brilliance of the pieces.
This luxury brand with a worldwide recognition is an outcome of the constant innovation, creativity and knowledge of the founder. “A diamanté for everyone” that was the vision of Daniel Swarovski and his sentence has been converted into reality through the beautiful pieces full of brilliance which the company has created for dazzling and making people feel in love each single day.