The classic and prestigious french brand Cartier surprises once more, with the launch of a new perfume so innovative that we have decided to dedicate a blog post to it. It will, without a doubt become an atemporal must.
Get to know the process, background and most of all what inspired the bold creator of Cartier’s new fragrance “Carat” . Her name is Mathilde Laurent, and she is a creative perfumer for the Maison Cartier since 2005 and embodies the distinctive creative liberty of the brand, With a unique and dynamic talent, she has revolutionized and transformed constantly the art of perfume making establishing her own rules.
Cartier takes the concept of luxury in perfume making to new heights and has created their interpretation of what a diamond would smell like. The design of the bottle is inspired in the difraccion of a diamond, and it’s classic art deco design is representative of Cartier with a beautiful and luxurious effect that integrates perfectly with the brand’s iconic jewelry.
The fragrance is conformed by seven floral notes, the idea was to create an abstract flower.
In Mathilde´s own words “if you fuse the seven colors of the rainbow the result is white light. Therefore, if you combine the seven tones of the flowers used in the fragrance the result will be white, but abstract and that is what I wished to achieve with Carat”
This unique fragrance truly unites the seven colors of the rainbow: Violet, indigo, green, yellow, orange and red. Each color corresponds to a flower: Violet, lily, hyacinth, ylang ylang, jonquil, honeysuckle and tulip.
To obtain this fresh and lively scent, molecules were obtained through one of the most innovative and interesting techniques in luxury perfume making called headspace. Used for the first time in the 80´s, the procedure works as a fragrant camera that captures and codes the molecules that surround and object or material in particular. The data collected is then given to the creative perfumer to recreate the scent with specific notes and ingredients.
For Mathilde, it’s always about playing with uncommon notes that are unexpected but vivacious and bold. She describes the “Carat” woman as luminous, brilliant, shining from within, bubbly and without limits.
Can’t wait to experience the fragrance of a Cartier diamond? Find it at our boutique located at Luxury Avenue Cancun and discover it for yourself.