Bvlgari introduced Bella Hadid as the brand’s new ambassador, as part of the 2017 accessories campaign.
At Fashion Week in New York, Bvlgari introduced the new face of its Autumn-Winter 2017 accessories campaign, the beautiful Bella Hadid, who is the brand’s new image.
Hadid, 20, has garnered countless hits since her appearance at Victoria´s Secret’s parade, as well as her involvement in the Dior and Fendi campaigns.
Through her Instagram account, the firm reported that the model is the brand’s new ambassador. Its CEO, Jean Christophe Babin, said the decision to hire the model is due to her high popularity in social networks and her ability to reach younger consumers.
Similarly, Terry Richardson, who works for Bvlgari, said the Italian firm wants to grab the Millennials’ attention by hiring Bella Hadid.
The combination of sophistication and freshness of Bella has been the fundamental cause to name her one of Bvlgari’s ambassadors. The firm wants to offer a more youthful air, without altering its traditional line.
Other Bvlgari ambassadors have been the models Lily Aldridge and Jasmine Sanders.
Goldea, The Roman Night
Hadid has been chosen as the muse of Bvlgari’s new perfume called “Goldea, The Roman Night”. The model said she was proud to represent the brand.
The model said she was very pleased with the announcement made by the brand at the time of declaring her the official ambassador. Her official launch was accompanied by the #BellaInBvlgari hashtag created especially for this campaign.
For its part, the company published on the Instagram the photos of the shooting of Bella in New York, where you can see the model with one of the most sophisticated handbags in the collection of the firm. In addition, many behind-the-scenes images of this campaign have been shown.
Bvlgari, tradition and timeless elegance
The Italian brand of jewelry and luxury goods Bvlgari began in 1884 in Rome, Italy. Its range of products includes watches, handbags, fragrances, accessories and hotels.
Bvlgari belongs to the LVMH group (Moet Hennesy – Louis Vuitton) and its name comes from its founder, Sotirio Bulgari.
It all started in a small village in Greece, however, the company began to become really famous when the nephew of its founder, Francesco Trapani, was appointed manager of the company. Trapani expanded the company, which led it to focus on other products.
Who is Bella Hadid?
Bella Hadid is sister to Gigi Hadid also model, both faces invaded countless advertising campaigns for some time. Both are daughters of the Dutch model Yolanda Foster and the promoter Mohamed Hadid.
Bella Hadid, is a year younger than her sister Gigi and both began modeling in different years. Gigi in 2014 and Bella in 2015.
Bella Hadid is the new Bvlgari ambassador who enriches the brand with her beauty for the 2017 accessories campaign.